New Client Questionnaire.

A few questions to help me understand who you are, what you're building, and how to make this work. Fill what feels right — there's space for everything else at the end.

First, the basics

Who are you?

Your name

Business or project name

Phone (optional)

Business & Audience

Tell me about The Foundry.

What is The Foundry? How would you describe it to someone who's never heard of it?

Who is this space for? Freelancers, founders, artists, remote employees, a specific industry? Be as specific as you can.

When this project is a win, what does that look like 6 months after launch? More members? Filled event calendar? Less time managing bookings? Be honest.

The Space & Offerings

What's actually on offer?

What can people book or join? Check all that apply.

Daily / drop-in passes Hot desks Dedicated desks Private offices Meeting rooms Event space rental Podcast / recording booth Photo / video studio

Other:

What are your membership tiers and approximate pricing? Rough numbers are fine — we can refine later. If pricing is still TBD, just say so.

Do you host or plan to host events, workshops, or classes? If yes, what kind, and how often?

What's the one thing that makes The Foundry different from other spaces?

Website & Custom Tool

How it needs to work.

What does the website NEED to do? Capture tour requests? Sign up members directly? Sell day passes? Pick the most important actions.

What should a visitor be able to do without ever talking to you? Check all that apply.

Book a tour Buy a day pass Sign up for a membership Reserve a meeting room Register for an event Just browse / contact form

For the custom member tool — what does it need to do? Bookings, check-ins, member directory, billing, door access, event RSVPs, Slack/Discord integration? List everything you can think of, even if you're not sure it's possible.

Are you using any tools right now to run the space? Square, Stripe, Mailchimp, a spreadsheet, a calendar — anything we'd need to keep, replace, or connect to.

Brand & Logistics

Look, feel, and timeline.

Three words that describe the vibe you want. e.g. warm + industrial + grown-up. Or: minimal, energetic, premium.

Are there brands or websites whose look you admire? Names or links — co-working spaces, hotels, gyms, anything. Tell me what specifically you like about each.

Anything you definitely don't want? Colors, styles, clichés to avoid — "no stock photos of people on laptops," that kind of thing.

Do you have any existing brand assets? Check all that apply.

What's your ideal launch date or timeline?

What's the budget range you're working with? Even a rough range helps me scope the right solution.

Anything else I should know?

Your answers will be compiled into a PDF and sent directly to Eric at info@ericolsen.studio. No accounts, no tracking, no spam.